What happens when a company needs more than a partnership strategy and actually needs a team to execute it?
In this episode of Driven: Unscripted Success, Nareman Hamdan speaks with Ben Bassett, co-founder of Ecolens, a fractional partnerships team working largely across ERP ecosystems including NetSuite, Sage Intacct, Acumatica and Microsoft Dynamics.
Ben explains why Ecolens was designed to become deeply integrated with clients instead of delivering a strategy document and walking away. He also discusses the company’s deliberate staffing model, the role he plays as an integrator and the lessons he has learned while building the business.
The conversation also looks at Ben’s previous experience building a residential solar financing company, the market headwinds that challenged that venture and how those lessons now shape the way he thinks about risk. He shares a reverse-planning exercise that asks a team to imagine the company has already failed and work backward to identify the causes.
Nareman and Ben discuss leadership, balancing speed with thoughtful execution, learning outside your comfort zone, resource allocation, personal routines and why relationships and trust remain foundational to long-term business growth.
Connect with Ben Bassett: ben@ecolens.io | ecolens.io
#Partnerships #Entrepreneurship #BusinessGrowth #Leadership #ERP #DrivenUnscriptedSuccess
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