Building Powerful Brand Experiences: Scott Maheu, COO of Exhibit Experience

What does it take to build an unforgettable brand presence at a convention or trade show? In this episode of Driven: Unscripted Success, Mike and Nareman sit down with Scott Maheu, COO of Exhibit Experience, to explore the creativity, logistics, and leadership that go into building world-class exhibit booths.

Why Should You Listen?
Scott shares how his unique blend of military discipline, Amazon operational excellence, and creative marketing makes him a powerhouse in the event space. You’ll learn how his servant leadership style is helping transform company culture and how ownership, problem-solving, and organization drive results in a competitive industry.

What We Covered:

• How Exhibit Experience turns ideas into engaging booths for trade shows and sporting events

• Scott’s leadership evolution from the Air Force and Amazon to his current role

• Why servant leadership and one-on-one development are key to building strong teams

• How encouraging ownership and solutions-first thinking empowers employees

• The importance of organization, removing barriers, and creating standard work

• What sets Exhibit Experience apart in a crowded event marketing space

• Scott’s take on tangible ROI, facial recognition tech, and where the industry is heading

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