The Four-Way Win Model: Building a Business That Helps Seniors, Families & Communities

In this heartwarming and eye-opening episode, we sit down with Bill Vicary, founder of Just Call Bill, a unique business serving older adults who feel lost in today's tech-heavy world. With over 30 years of experience in engineering and construction, Bill took a surprising turn to follow his passion: helping seniors confidently, safely, and effectively use technology.

Bill shares how a conversation with a frustrated senior sparked the idea for his business. Today, he leads personalized tech classes, teaches cybersecurity, manages tech buying trips, and collaborates with communities and professionals to serve seniors better.

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