You can sell your business

Think your business can’t be sold? Think again. Sergio DeCesare joins us to share the surprising truth about building a business that's ready to sell—and how most owners never realize it's even an option.

Description:
In this episode, we sit down with Sergio DeCesare—Certified Profit & Growth Expert, business coach, broker, and founder of Max Business Profits. Sergio shares how his career began by accident and evolved into helping entrepreneurs scale and sell their companies successfully. From crafting magnetic messaging to knowing your financials cold, Sergio outlines the pillars every business owner needs in place before planning an exit.

He breaks down:

• Why messaging matters more than marketing

• The financial blind spots holding most business owners back

• What systems and mindset shifts create true business value

• The rise of “consulting for equity” and how he's using it to partner in businesses before helping them exit

• Why many business owners don’t realize their company has real sellable value

---------------------------------------------------------- Be a Guest: Are you a successful Naples-area business owner, entrepreneur, or professional with insights to share? Apply to be a guest at Driven: Unscripted Success and share your expertise with a wide audience eager to learn about you.